User Journey Maps

A User Journey Map is a visual tool that illustrates how a person interacts with a product, service, or brand over time. It details each step the user takes, their thoughts, feelings, and potential challenges along the way. This helps organizations understand the user’s experience holistically, identify pain points, and find opportunities for improvement. By mapping the user’s journey, companies can design more effective, user-centered solutions that enhance satisfaction and loyalty. It’s essentially a story that captures the user’s experience from their perspective to ensure their needs are better met.