User Journey

A user journey maps out the steps a person takes when interacting with a product, service, or brand, from their first awareness to completing a goal—like making a purchase or signing up. It helps organizations understand the user's experience, identify pain points, and improve the overall process. Think of it as a detailed story of how a person discovers, engages with, and hopefully benefits from what’s offered, enabling businesses to create smoother, more satisfying experiences that meet user needs.