User intent

User intent refers to the underlying goal or reason behind a person's action, such as typing a search query or clicking a link. It helps understand what the user is trying to accomplish, whether they're seeking information, trying to buy something, or looking for a specific service. Recognizing user intent allows businesses and websites to deliver more relevant content or products, making the experience more useful and efficient for the user. Essentially, it’s about understanding the purpose behind a user's behavior to respond appropriately.