User-Generated Data

User-generated data refers to information that individuals create and share online, such as reviews, social media posts, comments, photos, and videos. This data provides valuable insights for companies about customer opinions, preferences, and behaviors. Since it comes directly from users, it offers authentic and diverse perspectives, helping businesses improve products, personalize services, and enhance overall user experience. In essence, user-generated data is the digital footprint people leave through their online activities, reflecting real-world interactions and sentiments.