User engagement metrics

User engagement metrics measure how users interact with a digital platform, such as a website or app. These metrics include actions like time spent on the site, pages viewed, clicks, shares, comments, and return visits. They help assess how interested and involved users are with the content or features. High engagement indicates that users find the platform valuable and are actively participating, while low engagement may suggest areas needing improvement. Businesses use these insights to enhance user experience, increase retention, and achieve their goals more effectively.