User Engagement and Retention

User engagement refers to how actively users interact with a service, product, or content, such as websites, apps, or social media. It includes actions like clicking, sharing, or commenting. Retention, on the other hand, measures how well a platform keeps its users over time. High engagement often leads to better retention, as users who find value and enjoyment are more likely to return. Together, effective engagement and retention strategies help build a loyal audience, ultimately contributing to the success and growth of a business or platform.