User Acquisition

User acquisition is the process of attracting new users or customers to a product, service, or platform. It involves marketing strategies such as advertising, content, and outreach efforts to reach potential users, encourage them to try or join, and ultimately become active users. The goal is to grow the user base in a cost-effective manner, increasing engagement and revenue over time. Effective user acquisition balances targeted messaging, channels, and resources to efficiently convert prospects into loyal users.