USDA Farmers Market Promotion Program

The USDA Farmers Market Promotion Program (FMPP) provides funding to support local farmers markets, roadside stands, and other direct-to-consumer food initiatives. Its goal is to increase access to fresh, locally produced foods while strengthening rural economies. The program funds projects that improve market infrastructure, develop innovative marketing strategies, and foster connections between farmers and the community. By doing so, FMPP helps consumers buy healthier foods directly from growers, supports small-scale farmers, and promotes sustainable agricultural practices.