USC Institute for Creative Technology

The USC Institute for Creative Technology (ICT) is a research center at the University of Southern California dedicated to advancing digital media, virtual reality, and artificial intelligence. Its goal is to develop innovative technology for military, entertainment, and educational applications, such as realistic virtual characters, immersive training experiences, and interactive storytelling. ICT collaborates with industry partners to push the boundaries of how computers and humans interact, creating tools that enhance training, communications, and entertainment. Overall, it combines arts, technology, and research to explore new ways of experiencing and understanding digital content.