urban projection mapping

Urban projection mapping is a creative technique that uses digital projectors to display dynamic images, videos, or animations onto the surfaces of buildings and structures in city environments. By precisely aligning visuals with the architecture's features, it transforms static facades into engaging, often interactive displays. This technology is commonly used for events, advertising, art installations, and celebrations, allowing for visually striking experiences that enhance urban spaces without altering the physical environment permanently. It combines projection, computer mapping, and lighting to create immersive visual narratives tailored to specific structures.