Urban Branding

Urban branding is the strategy cities use to shape their identity and reputation. It involves promoting unique qualities, culture, attractions, and values to residents, visitors, and investors. Through marketing, events, public spaces, and messaging, a city creates a recognizable image that highlights its strengths and appeals to target audiences. This helps attract tourism, talent, and investment, fostering economic growth and a sense of community pride. Essentially, urban branding is about crafting and communicating a city's persona to stand out positively in a competitive world.