university identity

University identity refers to the unique characteristics, values, traditions, and reputation that distinguish a specific institution from others. It encompasses its academic strengths, mission, culture, history, and community connections. This identity shapes how the university is perceived externally and influences its internal environment, fostering a sense of belonging among students, staff, and alumni. Essentially, it is what makes the university distinct and recognizable, guiding its branding, policies, and strategic goals, while also reflecting its core purpose and commitments to education, research, and societal impact.