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Universities for Behavioral Change

Universities for Behavioral Change are educational programs or institutions focused on helping individuals develop better habits, decision-making skills, and attitudes to improve personal and societal well-being. They combine research from psychology, neuroscience, and social sciences to create effective strategies for fostering positive behaviors such as healthy living, responsible drinking, or environmental sustainability. These programs aim to support lasting change through evidence-based methods, training people to recognize and modify behaviors that impact their lives or communities positively. Essentially, they serve as learning hubs that promote understanding and practical tools for meaningful behavioral improvement.