Universal Creative

Universal Creative is the design and development division of Universal Parks & Resorts, responsible for creating and enhancing theme park attractions, resorts, and other entertainment experiences. The team comprises architects, engineers, designers, and artists who collaborate to conceptualize and build immersive environments that engage guests. Their work includes everything from thrilling rides to themed hotels, ensuring each experience aligns with Universal's storytelling and brand vision. In essence, Universal Creative turns imaginative ideas into tangible attractions that entertain and captivate visitors at Universal's parks around the world.