Image for United States Trademark Law

United States Trademark Law

United States Trademark Law protects words, names, symbols, or logos that identify and distinguish the source of goods or services. It grants owners exclusive rights to use their marks in commerce, preventing others from using confusingly similar marks that could mislead consumers. The goal is to maintain brand integrity and consumer trust. Trademark rights are established through use or registration with the U.S. Patent and Trademark Office, and enforcement involves taking legal action against infringers. Overall, the law balances protecting brands while encouraging fair competition.