unique selling point (USP)

A Unique Selling Point (USP) is what sets a product or service apart from competitors. It highlights the specific benefit or feature that makes it unique and more appealing to customers. Think of it as the reason someone would choose that product over others—whether it's better quality, a special feature, lower price, or exceptional service. A strong USP clearly communicates why a business is different and why it should be preferred, helping attract and retain customers by emphasizing what makes it stand out in the marketplace.