Unidirectional Communication

Unidirectional communication occurs when information flows in a single direction from a sender to a receiver, without expecting or requiring feedback. For example, a television broadcast sends signals to viewers who receive the message, but don’t send responses back through the same channel. This type of communication is useful for transmitting information quickly and efficiently when feedback isn’t necessary. It contrasts with bidirectional communication, where both parties actively exchange messages and responses. Unidirectional methods are common in situations like public address systems, notifications, or mass media broadcasts.