Unicorns (companies)

Unicorns are privately-held startup companies valued at $1 billion or more. They are considered rare and highly successful, often reaching such high valuations through innovative products, rapid growth, and strong investor confidence. These companies typically operate in technology or high-growth sectors, and their status as unicorns signals their significant market potential and influence despite still being private. Achieving unicorn status often attracts media attention and can set the stage for a future public offering or acquisition.