Unfreezing-Moving-Refreezing Model

The Unfreezing-Moving-Refreezing model describes how individuals or organizations successfully implement change. "Unfreezing" involves preparing people to accept that change is necessary, addressing resistance and creating awareness. "Moving" is the process of making the actual change—adopting new behaviors, processes, or ways of thinking. "Refreezing" stabilizes the change, reinforcing it so it becomes part of regular practice. This model ensures change is not only initiated but also sustained over time by systematically supporting individuals through each phase.