UNFOLD Design

UNFOLD Design is a creative process that emphasizes revealing and exploring hidden aspects of a product, idea, or story through iterative, insightful steps. It involves breaking down complex concepts into simpler parts, then gradually unveiling their connections and deeper meanings. This approach encourages curiosity and discovery, helping teams develop innovative solutions by making the invisible visible. Essentially, UNFOLD Design guides the process of revealing core insights and possibilities, making abstract or complex topics clearer and more engaging, leading to more thoughtful and effective designs or strategies.