unconscious thought theory

Unconscious Thought Theory suggests that some decisions and problem-solving processes occur outside our conscious awareness, allowing our mind to handle complex information more effectively. When faced with complicated choices, our conscious mind may become overwhelmed, while our unconscious mind continues processing underlying details without us realizing. This can lead to better decisions after a period of distraction or reflection, as the unconscious sorts through information efficiently. Essentially, it highlights that our mind's hidden, automatic processes can sometimes outperform conscious deliberation in managing complexity.