Unbundling

Unbundling refers to the process of separating a product or service into its individual components for easier access or customization. Instead of offering a complete package, companies allow customers to purchase only the parts they need. For example, in telecommunications, instead of buying an entire phone plan bundled with unlimited data, calls, and texts, consumers might buy just the data or minutes they require. This approach provides more flexibility, transparency, and potentially cost savings, enabling consumers to tailor offerings to their specific needs and encouraging more competition among providers.