Un employer branding

Employer branding is the process a company uses to promote itself as a great place to work. It encompasses the company's reputation, values, workplace culture, and employee experience. A strong employer brand attracts talented candidates, boosts employee engagement, and helps retain staff. Essentially, it shapes how current and potential employees perceive the company, making it appealing to those who align with its environment and values. Well-managed employer branding benefits both the organization and its people by fostering a positive, attracting, supportive work atmosphere.