UM (Universal McCann)

Universal McCann (UM) is a global media agency that specializes in planning and buying advertising space across various channels such as TV, digital, radio, and print. Its goal is to help brands reach their target audiences effectively by developing strategic media plans, analyzing market data, and purchasing ad placements to maximize impact. UM combines creative insights with data-driven methods to ensure advertising campaigns are efficiently executed across multiple markets worldwide, ultimately aiming to enhance brand visibility and engagement through optimized media investments.