Ulric Neisser

Ulric Neisser was a pioneering psychologist known as the "father of cognitive psychology." He emphasized understanding how the human mind processes information—such as perception, memory, and thought—rather than just observable behaviors. His influential 1967 book, *Cognitive Psychology*, helped establish this field by focusing on internal mental processes. Neisser believed that our perceptions shape our reality and stressed studying cognition through research and experiments. His work shifted psychology toward exploring how people interpret and remember their experiences, highlighting the importance of mental processes in understanding human behavior.