UI/UX Research

UI/UX research involves studying how people interact with a website, app, or digital product to improve its design and usability. UI (User Interface) focuses on the visual elements and layout, while UX (User Experience) considers the overall feel and how easy or enjoyable the product is to use. Researchers collect feedback, observe behaviors, and analyze user needs to identify areas for improvement. The goal is to create digital experiences that are both functional and intuitive, ensuring users can accomplish their tasks efficiently and with satisfaction.