UHD Alliance

The UHD Alliance is a group of major entertainment companies, technology firms, and retailers that set standards for high-quality 4K and HDR entertainment experiences. They work to ensure that when you buy a 4K TV or stream content, it meets consistent quality benchmarks for picture clarity, color, contrast, and audio. Their goal is to help consumers enjoy the best possible viewing experience by promoting industry-wide standards and certification, making it easier to identify devices and content that deliver top-tier visual and audio quality.