UGC (User-Generated Content)

User-Generated Content (UGC) refers to any content—such as reviews, photos, videos, or comments—created by everyday users or customers rather than brands or professional creators. It serves as authentic, peer-driven information that influences others’ opinions and decisions. UGC is commonly shared on social media platforms, review sites, and brand websites, helping build trust and engagement around products or services. Essentially, it’s the voice of real users contributing their experiences and insights, which brands often leverage to enhance credibility and connect more genuinely with their audiences.