UEFA Pitching Competition

The UEFA Pitching Competition is an initiative by the Union of European Football Associations (UEFA) designed to support innovative startups and projects in the sports and football industry. Participants submit ideas that can enhance fan engagement, stadium experience, sports technology, or management. Selected startups present their concepts to a panel of experts, investors, and industry leaders, with the goal of gaining funding, mentorship, and partnership opportunities. The competition aims to foster innovation, improve football infrastructure, and promote new solutions that can benefit clubs, leagues, and fans across Europe.