typography theory

Typography theory explores how the arrangement and design of text influence readability, perception, and communication. It involves principles like font selection, spacing, hierarchy, and alignment to create visual harmony and clarity. Good typography guides the reader’s eye, emphasizes important information, and enhances the overall message. It balances aesthetics with function, ensuring that text is not only attractive but also easy to read and understand. Essentially, it’s the study of how text presentation impacts viewer engagement and comprehension, making communication more effective through thoughtful design choices.