Typography in Advertising

Typography in advertising refers to the artful selection and arrangement of text to communicate a message effectively. It involves choosing fonts, sizes, spacing, and layout to attract attention, convey the brand’s tone, and enhance readability. Well-designed typography guides the viewer’s eye, emphasizes key information, and creates a visual identity that supports the overall campaign. It’s not just about choosing any font but about tailoring the text style to evoke specific emotions and ensure the message resonates clearly and memorably with the target audience.