Two-Way Symmetric Model

The Two-Way Symmetric Model in public relations describes a balanced communication approach where an organization and its publics actively exchange information and feedback. Both sides share and listen, creating a mutual understanding—like a conversation rather than a one-sided message. The goal is to build relationships based on trust and transparency, ensuring that the organization considers public opinions when making decisions. This model emphasizes dialogue and collaboration, fostering an environment where both the organization and its community benefit from open, honest communication.