TV viewership trends

TV viewership trends show a shift from traditional linear TV, like cable and broadcast, to digital streaming platforms such as Netflix, Hulu, and YouTube. This change is driven by increased internet access, on-demand content, and mobile device use. As a result, overall TV watching hours are declining, especially among younger audiences, while streaming service subscriptions and viewing times are rising. Advertisers are adapting by reallocating budgets toward digital channels. Despite this, traditional TV remains relevant, especially for live events like sports and news, but the landscape continues to evolve rapidly in favor of more flexible, personalized viewing experiences.