TV ratings systems

TV ratings systems measure how many people are watching a particular show or network, helping advertisers and networks understand audience size and demographics. Ratings are calculated using sample panels of households equipped with measurement devices or digital tracking, which estimate viewership across the population. These ratings are expressed as percentages or numerical points, indicating the proportion of viewers watching that content at a specific time. Higher ratings suggest a larger or more engaged audience, influencing advertising rates, programming decisions, and network strategies to maximize reach and revenue.