turnaround CEO

A turnaround CEO is a chief executive officer brought in to revitalize a struggling company. Their primary role is to identify problems causing poor performance—such as financial loss, declining market share, or low morale—and implement strategic changes to restore stability and growth. This often involves restructuring operations, reducing costs, boosting productivity, and developing new business plans. Essentially, the turnaround CEO acts as a catalyst to transform a failing organization into a healthy, competitive enterprise through decisive leadership and targeted action.