TTB Notice 2017-3

TTB Notice 2017-3 clarifies that alcohol producers—such as wineries, breweries, and distilleries—may now register certain custom-designed labels with the Alcohol and Tobacco Tax and Trade Bureau (TTB) instead of submitting full label applications each time. This streamlines the process for label approval, especially for small or craft producers, by allowing them to obtain approval once and then use those labels repeatedly, provided they meet specific criteria. The notice aims to reduce regulatory burdens while ensuring labels meet legal standards for truthfulness and proper disclosure.