Truth in Advertising (TINA)

Truth in Advertising (TINA) is a principle that requires businesses to present their products or services honestly and accurately. It ensures advertisements do not contain false statements, misleading claims, or deceptive practices that could misinform consumers. The goal is to promote transparency, fairness, and trust between companies and the public, allowing consumers to make informed decisions. Regulatory agencies like the FTC oversee TINA to prevent deceptive advertising and enforce penalties for violations. In essence, TINA helps maintain integrity in marketing by ensuring that what is advertised truly reflects the product or service offered.