Trustworthy Accountability Group

The Trustworthy Accountability Group (TAG) is an industry organization that promotes transparency and integrity in digital advertising. It sets standards and certifies companies to prevent fraud, improve brand safety, and combat issues like malware or bots that fake online traffic. By working together, advertisers, publishers, and tech providers can ensure that their advertising efforts are effective, trustworthy, and less vulnerable to malicious practices, fostering a safer digital advertising ecosystem.