Trust Research

Trust research studies how and why people believe in and rely on others, organizations, or systems. It examines the factors that influence trust, such as honesty, competence, transparency, and past experiences. Understanding trust helps improve relationships, communication, and decision-making in many areas like business, technology, and social interactions. Essentially, it explores what makes us feel safe and confident in trusting someone or something, and how that trust can be built, maintained, or restored when challenged.