Trust in Media Theory

Trust in Media Theory explores how people's confidence in news sources influences their acceptance and perception of information. It suggests that viewers or readers are more likely to believe and rely on media they perceive as credible, unbiased, and accurate. Factors like transparency, consistency, and reputation impact this trust, which in turn affects how news shapes beliefs and opinions. When trust is high, audiences are more receptive; when low, they may seek alternative sources or question information, potentially leading to misinformation or skepticism. Overall, trust acts as a crucial bridge between media content and audience understanding.