Trust and Commitment Theory

Trust and Commitment Theory suggests that strong, lasting relationships—whether personal or professional—are built on mutual trust and a commitment to each other. Trust involves believing in the other’s reliability and good intentions, while commitment reflects a decision to maintain the relationship over time despite challenges. When both parties trust each other, they feel secure and are more willing to invest effort and resources, fostering loyalty and collaboration. In essence, trust creates a foundation of confidence, and commitment sustains the relationship through ongoing effort and dedication.