TrueView

TrueView is a video advertising service by YouTube that allows businesses to reach viewers with their ads in a way that gives users control. Advertisers only pay when a viewer watches at least 30 seconds of the video or interacts with the ad, ensuring cost-effectiveness. Viewers can skip the ad after a few seconds if they choose, which means ads are shown to genuinely interested audiences. TrueView helps brands promote their messages efficiently while respecting viewer preferences, making it a flexible and targeted advertising option on YouTube.