Tribes (Seth Godin)

In Seth Godin’s concept, tribes are groups of people connected by shared interests, values, or goals. They form naturally around common passions or identities, creating a sense of belonging and purpose. Leaders or influencers can unite and mobilize these tribes to drive change, spread ideas, or support causes. Recognizing tribes helps organizations build loyal communities and foster meaningful engagement. Essentially, tribes are human social structures that thrive on shared connection, allowing individuals to feel part of something larger than themselves.