trial pricing

Trial pricing is a temporary offer where a company lets customers try a product or service at a lower cost or for free for a limited period. The goal is to give users a chance to evaluate the product’s value before committing to a full purchase or subscription. This approach helps customers make informed decisions without a significant early investment, and it can encourage more people to try the product, potentially leading to long-term customers if they find it beneficial. Once the trial period ends, users typically need to pay the regular price to continue using the service.