TrendWatching

TrendWatching is a global company that studies and identifies emerging consumer habits, behaviors, and preferences. They analyze shifts in how people live, shop, and interact to help businesses anticipate changes and innovate effectively. Essentially, they provide insights into what's driving consumer decisions so companies can develop relevant products, services, and marketing strategies. By tracking these trends early, businesses can stay ahead of the curve and better meet evolving customer needs in a competitive marketplace.