trends forecasting

Trend forecasting is the process of analyzing patterns in data, society, technology, and culture to predict future behaviors and preferences. It involves studying current events, consumer habits, and emerging innovations to identify direction changes early. Businesses and designers use trend forecasts to develop relevant products, marketing strategies, and designs that meet upcoming demand. Essentially, it’s like a forward-looking map that helps organizations anticipate what people will want or need next, allowing them to stay ahead in competitive markets and make informed decisions about the future.