Travel Demand Management

Travel Demand Management (TDM) refers to strategies aimed at optimizing transportation efficiency and reducing traffic congestion by influencing how, when, and where people travel. It encourages the use of public transit, carpooling, cycling, and walking, while promoting flexible work hours and telecommuting. By offering incentives, improving infrastructure, and raising public awareness, TDM seeks to balance transportation demand with available supply, ultimately enhancing mobility, reducing emissions, and improving quality of life in urban areas.