travel analytics

Travel analytics involves the collection and analysis of data related to travel patterns, preferences, and behaviors. It helps businesses and organizations understand how people move, what routes they prefer, when they travel, and what factors influence their decisions. By examining this information, companies can improve services, optimize routes, predict demand, and enhance customer experiences. Essentially, travel analytics turns raw travel data into insights that inform smarter, more efficient transportation planning and management, benefiting both providers and travelers.