Transportation Demand Management

Transportation Demand Management (TDM) involves strategies to reduce traffic congestion and improve transportation efficiency by encouraging people to use alternative travel options. It aims to influence travel behavior through measures such as carpooling, commuting incentives, flexible work hours, public transit promotions, and infrastructure improvements. TDM focuses on matching transportation supply with actual demand, making travel more sustainable, cost-effective, and less stressful. Overall, it’s about managing how and when people travel to create a more efficient, less congested transportation system for everyone.