Transparency in Political Advertising

Transparency in political advertising means making clear who is behind an ad and why it’s being shown. This includes revealing the identity of the sponsor, such as a political group or individual, and providing information about the funding source. The goal is to help viewers understand the motives and credibility of the message, reducing misleading or hidden influence. By ensuring transparency, voters can better assess the trustworthiness of political messages and make informed decisions during elections.